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{"id":2056,"date":"2021-12-01T17:38:01","date_gmt":"2021-12-01T16:38:01","guid":{"rendered":"https:\/\/www.tmsoptimaweb.it\/?post_type=dt_portfolio&p=2056"},"modified":"2022-02-21T19:40:55","modified_gmt":"2022-02-21T18:40:55","slug":"web-identity-e-marketing-per-essere-vincenti","status":"publish","type":"dt_portfolio","link":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/project\/web-identity-e-marketing-per-essere-vincenti\/","title":{"rendered":"Web identity e marketing per essere vincenti"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]<\/p>\n

Molte volte si confonde il concetto di marketing<\/strong> con quello di pubblicit\u00e0 e si sottovaluta il potere dell’identit\u00e0 digitale<\/strong> che va ben oltre ci\u00f2 che viene troppo spesso considerato un mero e vuoto logo: il brand \u00e8 la tua firma e racchiude in modo non solo immaginifico ma anche quasi misteriosamente subliminale chi sei, come vuoi apparire, cosa vuoi trasmettere.<\/p>\n

Il brand<\/strong> \u00e8 la tua immagine e ti ci devi riconoscere e al tempo stesso deve esprimere il meglio di te al meglio attraverso non solo la dimensione puramente estetica ma la comunicazione anche e soprattutto, per certi versi, non verbale.<\/p>\n

Il branding<\/strong> sicuramente ha le sue regole, una sintassi cui attenersi, come del resto \u00e8 codificata ogni disciplina, dalla arte culinaria alla musica… una sintassi – ben inteso – non cos\u00ec rigida come quella del linguaggio; anzi, spesso – ma con molto criterio e senza vacua pretenziosit\u00e0 – pu\u00f2 e deve essere trasgredita (la pittura ne \u00e8 piena di esempi, come pure la musica… si pensi al free jazz). Ma non c’\u00e8 una formula, non \u00e8 un’equazione la cui risoluzione non ammette opinioni o interpretazioni.<\/p>\n

Alla base c’\u00e8 lo studio della tua immagine e… un pizzico di arte? Chiss\u00e0, forse s\u00ec… ma senza prendersi troppo sul serio.<\/p>\n

Non meno impegnativo e indaginoso sar\u00e0 il marketing<\/strong>: NON pubblicit\u00e0.<\/strong>.. il marketing \u00e8 tutto ci\u00f2 che \u00e8 volto ad incrementare lo spazio fisico<\/strong>, mentale<\/strong> e digitale<\/strong> del tuo brand<\/strong>.<\/p>\n

Che vuol dire? Molto semplice a spiegarsi, meno facile da ottenere: significa fare in modo di farti trovare, anche a livello di pensiero e di immaginario, quando il tuo cliente pensa ad una esigenza, necessit\u00e0, desiderio che tuo prodotto o al tuo servizio \u00e8 in grado di soddisfare.<\/p>\n

Ho fame e non ho voglia di cucinare… n\u00e8 di uscire… mi faccio portare a casa da mangiare… Chi mi viene in mente prima? Glovo? Deliveroo, Just eat?<\/p>\n

Fa tanto caldo e ho sete… al bar mi viene in mente prima la coca? L’aranciata? La sprite? La pepsi? Sicuramente ci sono le preferenze personali legate al gusto, ma incide moltissimo (molto, molto di pi\u00f9 di quanto si immagini) il martellamento (?)… le “vie” che i vari competitors hanno percorso per “venirci in mente”….<\/p>\n

Non sempre le pi\u00f9 costose, sono sempre quelle pi\u00f9 incisive…<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text] Molte volte si confonde il concetto di marketing con quello di pubblicit\u00e0 e si sottovaluta il potere dell’identit\u00e0 digitale che va ben oltre ci\u00f2 che viene troppo spesso considerato un mero e vuoto logo: il brand \u00e8 la tua firma e racchiude in modo non solo immaginifico ma anche quasi misteriosamente subliminale chi sei,…<\/p>\n","protected":false},"author":1,"featured_media":2057,"comment_status":"closed","ping_status":"closed","template":"","dt_portfolio_category":[13],"dt_portfolio_tags":[],"class_list":["post-2056","dt_portfolio","type-dt_portfolio","status-publish","has-post-thumbnail","hentry","dt_portfolio_category-web","dt_portfolio_category-13","description-off"],"_links":{"self":[{"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/dt_portfolio\/2056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/dt_portfolio"}],"about":[{"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/types\/dt_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/comments?post=2056"}],"version-history":[{"count":4,"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/dt_portfolio\/2056\/revisions"}],"predecessor-version":[{"id":2238,"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/dt_portfolio\/2056\/revisions\/2238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/media\/2057"}],"wp:attachment":[{"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/media?parent=2056"}],"wp:term":[{"taxonomy":"dt_portfolio_category","embeddable":true,"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/dt_portfolio_category?post=2056"},{"taxonomy":"dt_portfolio_tags","embeddable":true,"href":"https:\/\/www.tmsoptimaweb.it\/multidemo7002\/wp-json\/wp\/v2\/dt_portfolio_tags?post=2056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}